Investors who are curious about crypto but hesitant to engage with unregulated crypto exchanges want "convenient access to Bitcoin in a wrapper that has market integrity," he said. "2021 will be remembered for this milestone," said Michael Sapir, the C.E.O. will give investors exposure to Bitcoin without having to hold the cryptocurrency directly, via any ordinary brokerage account. Tomorrow morning, ProShares will launch a long-awaiting exchange-traded fund on the New York Stock Exchange linked to Bitcoin futures, the firm and the exchange told DealBook. Bitcoin has been on a tear in recent weeks, approaching record high prices above $60,000, as crypto enthusiasts anticipate history in the making.
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